Branding: Myth and reality in the hotel industry

University Branding: A Myth or a Reality

Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds of the people when they hear or see a name or symbol of some university or institute. This research ai...

Human Resource Development in the Hotel Industry of Mauritius : Myth or Reality ?

The purpose of this study is to identify the role, importance and outcomes attributed to HRD by line managers in the Mauritian hotel industry. Data were collected through in-depth interviews from a purposive sample of 135 hotel line managers. A two-step procedure was followed to analyse data. First, thematic analysis identified key themes in the textual data. Second, the artificial neural softw...

Branding, Cannibalization, and Spatial Preemption: An Application to the Hotel Industry

In many settings where spatial preemption might be expected to produce tightly concentrated industry structures, firms share the market instead. Using a strategic investment model, I show that this can be rationalized by heterogeneous brand preferences, which cause new product introductions by incumbent firms to disproportionately cannibalize sales from existing affiliated products. I then pres...

Judicial Myth and Reality

Unicorn. Myth and reality

RUDIGER ROBERT BEER, Unicorn. Myth and reality, translated by Charles M. Stem, New York and London, Ash & Grant, 1977, 8vo, pp. 215, illus., £7.95. The original versions of this book were published in German. It now appears in an elegant volume with a multitude of illustrations taken from a wide variety of sources, including tapestries, mosaics, and carvings, as well as manuscripts and printed ...